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Instacart agreed to pay $60 million FTC settlement for falsely advertising free deliveries and hiding service fees
Dec 1, 2025 $60.0M
In December 2025, Instacart agreed to pay $60 million in customer refunds to settle FTC allegations of deceptive practices. The FTC accused Instacart of falsely advertising free deliveries while not clearly disclosing service fees. Separately, a Consumer Reports investigation found Instacart was running AI-enabled pricing experiments that charged different customers different prices for identical products - sometimes varying by as much as 23%. After the investigation, Instacart immediately ended all item price tests.