Will Shu

In 2023, Will Shu received a £600,000 salary and £625,000 total package while Deliveroo posted a £245.6 million loss. At the AGM in May 2024, riders protested outside with banners reading 'Shame on Shu' chanting 'pay your riders like you should'. One rider of 5+ years said they'd seen 'steady real-term decrease year on year' calling conditions 'soul-destroying'. IWGB president said 'riders are dying chasing pennies whilst the CEO's prime concern is the safety of his £600,000 salary'.

At a Deliveroo-sponsored Labour conference event in October 2023 titled 'Distinguishing between good and bad work in the gig economy', the panel again featured no actual gig workers. When asked why, Shu said 'I don't know why there's not a representative.' He argued riders chose Deliveroo 'because of the flexibility' rather than working at 'an Amazon warehouse' or 'Nando's'. Critics noted the panel included Shu, a GMB rep, and a Tony Blair Institute representative but no riders.

In March 2021, major institutional investors including Aberdeen Standard, Aviva, Legal & General, M&G, and others managing over £800bn boycotted Deliveroo's IPO citing worker rights concerns. Aberdeen Standard called rider conditions a 'red flag'. The IWGB union reported riders earning as little as £2/hour while Shu stood to net up to £530 million. Shares crashed 30% on opening day - the worst London debut in two decades. Riders went on strike during the IPO.