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company

Zeekr

Chinese premium electric-vehicle brand launched by Geely Auto in 2021, now wholly owned by Geely; expanding into South Korea, Europe, and Southeast Asia.

Related Entities

Subsidiary of Geely Auto Group since Mar 23, 2021

Track Record

negligent

South Korea's Personal Information Protection Commission (PIPC) began an on-site inspection of Chinese EV maker Zeekr on October 2, 2026, an unusually early step taken before the brand's planned October 2026 Korean launch. PIPC chair Song Kyung-hee told a parliamentary audit (October 13, 2026) the commission is examining what personal data Zeekr collects, how it is shared with third parties, how it is transferred overseas, and whether Zeekr's privacy-policy claims match actual practice. Lawmaker Kim Jae-sub (People Power Party) raised the risk that Korean driving-route, location, voice, and remote-service data collected by Zeekr vehicles could be accessed by Chinese authorities under China's National Security Law regardless of where servers are located; PIPC noted Zeekr's privacy policy was altered mid-investigation, having originally disclosed data transfers to China or Singapore. Zeekr is one of seven connected-car businesses under PIPC review.