TikTok—TikTok invested over $2 billion in trust and safety in 2024, removing 500 million violating videos
In 2024, TikTok spent over $2 billion on trust and safety operations, removing more than 500 million videos for policy violations. Over 85% of violating content was identified and removed by automated systems, with 99% removed before any user reported it and over 90% removed before gaining any views. The company committed to investing another $2+ billion in trust and safety for the following year. TikTok also became the first platform to implement C2PA Content Credentials for identifying AI-generated content.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Content Moderation | +toward | primary | +1.00 |
| Digital Safety for Vulnerable Users | +toward | primary | +1.00 |
| Overall incident score = | +0.572 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.57)
Evidence (1 signal)
TikTok transparency report showed 99% of violating content removed before user reports, $2B+ safety investment
TikTok's Community Guidelines Enforcement Report for the first half of 2025 showed over 99% of violating content was removed before being reported, with over 90% removed before gaining any views. The company reported spending over $2 billion on trust and safety in 2024 and removing approximately 27.8 million pieces of violative content in Europe alone during H1 2025 per its DSA transparency report.