Adobe—Adobe co-founded the Content Authenticity Initiative with NYT and Twitter, growing to 6000+ members by 2026
In November 2019, Adobe co-founded the Content Authenticity Initiative (CAI) alongside The New York Times and Twitter to establish an industry standard for content provenance metadata. The initiative promotes Content Credentials, defined by the Coalition for Content Provenance and Authenticity (C2PA). By January 2026, the CAI had grown to over 6,000 members including BBC, Microsoft, Nikon, Qualcomm, and The Washington Post. In 2024, Adobe launched a free Content Authenticity web app allowing creators to add verifiable attribution details and opt-out of generative AI training.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Content Moderation | +toward | secondary | +0.50 |
| Creator Compensation | +toward | secondary | +0.50 |
| Human-Centered AI | +toward | primary | +1.00 |
| Overall incident score = | +0.680 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.68)
Evidence (2 signals)
Adobe launched free Content Authenticity web app for creators to protect work and opt out of AI training
In October 2024, Adobe introduced the Content Authenticity web app as a free public beta, allowing creators to add verifiable attribution details and opt out of generative AI training using Content Credentials. Adobe also launched Content Authenticity for Enterprise to bring Content Credentials to marketing and creative production at scale.
Content Authenticity Initiative co-founded by Adobe grew to 6000+ members including BBC, Microsoft, and Nikon
The Content Authenticity Initiative, co-founded by Adobe with The New York Times and Twitter in November 2019, has grown to over 6,000 members as of January 2026. The initiative promotes an industry standard for provenance metadata defined by the C2PA coalition.