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Tim Berners-LeeCalled for breaking up Facebook and Google - consistently criticized surveillance capitalism and addictive design

Berners-Lee has been a consistent critic of Big Tech's business models. In 2018, he suggested Facebook and Google 'may have to be broken up' due to their market dominance. In 2025, he criticized the attention economy: 'The web is being hijacked from an intention economy to an attention economy. The user has been reduced to a consumable product for the advertiser.' He has also stated: 'When you make an addictive algorithm you know what you're doing.'

Scoring Impact

TopicDirectionRelevanceContribution
Antitrust & Competition+towardsecondary+0.50
User Autonomy+towardprimary+1.00
User Privacy+towardsecondary+0.50
Overall incident score =+0.393

Score = avg(topic contributions) × significance (medium ×1) × confidence (0.59)

Evidence (1 signal)

Confirms Criticism Mar 12, 2018 verified

Called for breaking up Facebook and Google - consistently criticized surveillance capitalism and addictive design

Berners-Lee has been a consistent critic of Big Tech's business models. In 2018, he suggested Facebook and Google 'may have to be broken up' due to their market dominance. In 2025, he criticized the attention economy: 'The web is being hijacked from an intention economy to an attention economy. The user has been reduced to a consumable product for the advertiser.' He has also stated: 'When you make an addictive algorithm you know what you're doing.'

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