Marissa Mayer—Mayer led Yahoo's $1.1 billion Tumblr acquisition that was later written down by over $700 million
In May 2013, Mayer championed Yahoo's $1.1 billion acquisition of Tumblr, promising advertisers would 'not screw it up.' However, by 2016 Yahoo wrote down Tumblr's value by $712 million, and Verizon eventually sold it for less than $3 million.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Corporate Governance | -against | primary | -1.00 |
| Overall incident score = | -0.750 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.50)