PhonePe—PhonePe CEO said company refuses to let Google, Meta or other big tech firms advertise on or access its payments data
In November 2026 remarks, PhonePe CEO Sameer Nigam said the company maintains a dedicated data-privacy function dating to 2018 (before India's DPDP Act was announced) and declines to let large technology platforms such as Google or Meta integrate for advertising access to PhonePe's payments data, saying 'whenever I talk to the big techs, they just want all my data... there's just no integration.' Nigam said PhonePe backs India's Digital Personal Data Protection Act and built an consent-management system letting users review data-sharing permissions in-app.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| User Privacy | +toward | primary | +1.00 |
| Overall incident score = | +0.286 | ||
Score = avg(topic contributions) × significance (low ×0.5) × confidence (0.57)
Evidence (1 signal)
PhonePe CEO Sameer Nigam backs DPDP Act, says no big tech data integration
Business Standard reported PhonePe CEO Sameer Nigam's comments backing India's DPDP Act, describing the company's consent-management system and stating PhonePe does not let Google, Meta or other big tech platforms integrate for advertising access to its data.