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AdobeAdobe developed Content Credentials system and trained Firefly on licensed stock content with creator opt-out

Adobe trained its Firefly generative AI model on licensed Adobe Stock content and public domain works rather than scraping the web. The company developed Content Credentials, an industry-standard metadata system acting as a 'digital nutrition label' for AI-generated content. Adobe also implemented a creator opt-out preference allowing artists to indicate they don't want their content used for AI training, embedded via Content Credentials. Adobe began paying annual Firefly bonuses to contributing Stock artists in September 2023.

Scoring Impact

TopicDirectionRelevanceContribution
Intellectual Property Ethics+towardprimary+1.00
Overall incident score =+0.885

Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.59)

Evidence (1 signal)

Confirms product_decision Mar 21, 2023 verified

Adobe launched Content Credentials and trained Firefly on licensed stock content with creator opt-out preferences

Adobe trained Firefly on licensed Adobe Stock content and public domain works. The company developed Content Credentials as an industry-standard metadata system for AI transparency. Adobe implemented creator opt-out preferences embedded via Content Credentials and began paying annual Firefly bonuses to Stock contributors in September 2023.

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