SAG-AFTRA video game performers ended year-long strike with 24% wage increases and AI protections
Jun 11, 2025In June 2025, SAG-AFTRA reached agreement with major gaming companies including Activision, EA, Disney, and WB Games after nearly a year on strike. The deal included historic 24%+ wage increases and industry-leading AI provisions requiring transparency, consent, and compensation for use of performers' digital replicas. SAG-AFTRA's Duncan Crabtree-Ireland stated the deal 'puts in place the necessary A.I. guardrails that defend performers' livelihoods in the A.I. age.'