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company

Klarna

Swedish fintech company providing buy-now-pay-later payment services. IPO'd in September 2025. Aggressive AI adoption has reduced workforce by 40%.

Current Team

Track Record

incidental

Klarna faced a securities class action lawsuit (Nayak v. Klarna Group) alleging the company's September 2025 IPO documents were misleading by understating credit risks from lending to financially unsophisticated customers at high interest rates. When Q3 2025 results showed a 102% year-over-year increase in credit loss provisions, shares fell about 20% below IPO price.

reactive

Klarna reduced its workforce from about 5,000 to around 3,000 employees through aggressive AI adoption and a hiring freeze. CEO Sebastian Siemiatkowski publicly admitted the strategy 'went too far,' noting it reduced product quality and eroded customer trust. Employee satisfaction dropped significantly, with Glassdoor rating falling from 3.8 in 2022 to 3.0.

reactive

In May 2025, Klarna CEO Sebastian Siemiatkowski admitted the company 'went too far' with AI-driven customer service, acknowledging that cost had been 'a too predominant evaluation factor' and that quality and trust had eroded. Klarna began rehiring human agents and adopted a 'dual-track approach' combining AI with human support, though the chatbot still handles two-thirds of inquiries.

In February 2024, Klarna announced its OpenAI-powered AI assistant handled 2.3 million customer service chats in its first month, claiming it did the equivalent work of 700 full-time agents. CEO Sebastian Siemiatkowski then paused all hiring for a year, and headcount dropped 22% to 3,500 employees. No public retraining or redeployment programs were announced for displaced workers.