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company

Krafton, Inc.

South Korean video game holding company best known as developer/publisher of PUBG: Battlegrounds, with studios including Bluehole, PUBG Studios, and Striking Distance Studios.

Track Record

After CEO Kim Chang-han declared on October 23, 2025 that Krafton would become an 'AI First' company and automate work around agentic AI, CFO Bae Dong-geun announced on a November 4, 2025 earnings call a company-wide hiring freeze excluding original-IP development and AI roles, saying individual productivity -- not cost-cutting -- was the goal. On November 12, 2025, Krafton launched a voluntary resignation program open to all employees, offering severance scaled by tenure from 6 months' salary (under 1 year of service) up to 36 months' salary (11+ years). The moves came shortly after Krafton reported its first-ever quarterly operating profit above 1 trillion won, and alongside announced plans to spend roughly 100 billion won on an Nvidia GPU cluster and 300 billion won annually on employee AI tools.