During April-May 2019 anti-996 protests, Li Guoqing was one of the few prominent Chinese tech CEOs who publicly criticized 996 work culture. He positioned himself in stark contrast to peers at Alibaba (Jack Ma), JD.com (Richard Liu), and Sogou who defended the practice. Li argued 996 negatively affects work-life balance without enhancing effectiveness.
person
Li Guoqing
Co-founder and former CEO of Dangdang.com, one of China's largest e-commerce book retailers. Notably one of the few Chinese tech CEOs who publicly opposed 996 work culture during 2019 protests.