Palo Alto Networks dressed women hostesses in branded lampshade headwear at Black Hat conference, sparking outrage
Aug 6, 2024At Black Hat 2024 conference in Las Vegas in August, Palo Alto Networks ($110B market cap) placed women wearing tight-fitting black evening dresses with Palo Alto-branded lampshades on their heads as hostesses at booth entrance. The 'marketing decision' sparked criticism and public uproar. CEO Nikesh Arora issued an apology calling it 'unacceptable' and 'not consistent with our values.' CISO Olivia Rose criticized the apology for lacking reference to how 'incredibly offensive and demeaning' the move was. Female Palo Alto staff reportedly feared calling out the decision.