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ZeptoAccused of charging iPhone users up to 5x more than Android users for identical products

Zepto faced controversy after a viral Bengaluru user post showed a capsicum priced at ₹21 on Android vs ₹107 on iPhone. The Hindu and other Indian outlets confirmed device-based price differences; a subsequent MediaNama independent analysis of 13 products found Zepto showing lower Android prices on 6 of them, with differences up to about 2.25x, and found the same pattern on Blinkit and Instamart. Zepto declined to comment. A Reddit post from an alleged former employee claimed the app charges more for customers with phones worth more than ₹30,000.

Scoring Impact

TopicDirectionRelevanceContribution
Consumer Protection-againstprimary-1.00
Overall incident score =-0.858

Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.57)

Evidence (1 signal)

Confirms Policy Change Jan 14, 2025 documented

Accused of charging iPhone users up to 5x more than Android users for identical products

Zepto faced controversy after a viral Bengaluru user post showed a capsicum priced at ₹21 on Android vs ₹107 on iPhone. The Hindu and other Indian outlets confirmed device-based price differences; a subsequent MediaNama independent analysis of 13 products found Zepto showing lower Android prices on 6 of them, with differences up to about 2.25x, and found the same pattern on Blinkit and Instamart. Zepto declined to comment. A Reddit post from an alleged former employee claimed the app charges more for customers with phones worth more than ₹30,000.

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