Canva—Canva raised Teams subscription price by 300%, then partially reversed after backlash
In August 2024, Canva announced a price increase for Teams subscriptions from approximately $120/year to $500/year for a team of five, a 300%+ increase justified by AI features. After significant customer backlash on social media and subscription cancellations, Canva partially reversed the increase in October 2024 with a 'Pricing Promise' that restored legacy pricing for early adopters and committed to 60 days notice for future changes.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Corporate Governance | -against | secondary | -0.50 |
| Corporate Transparency | -against | primary | -1.00 |
| Overall incident score = | -0.643 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.57)
Evidence (1 signal)
Canva walked back part of 300% price increase after customer backlash
PetaPixel reported that Canva partially reversed its unpopular Teams price increase from $120/year to $500/year after significant backlash. Canva introduced a Pricing Promise to restore early adopter pricing and committed to 60 days notice for future changes and region-adjusted pricing.