Canva

In August 2024, Canva announced a price increase for Teams subscriptions from approximately $120/year to $500/year for a team of five, a 300%+ increase justified by AI features. After significant customer backlash on social media and subscription cancellations, Canva partially reversed the increase in October 2024 with a 'Pricing Promise' that restored legacy pricing for early adopters and committed to 60 days notice for future changes.

Canva offers free access through Canva for Education and Canva for Nonprofits programs, reaching over 100 million teachers and students and 860,000 nonprofit organizations across 190 countries. The total value of product donated exceeded $1 billion, with an annualized value of approximately $1.5 billion. Canva joined Pledge 1% in 2019, committing 1% of profit, equity, product, and employee time to communities.

Through a partnership with GiveDirectly, Canva Foundation donated $50 million USD for unconditional digital cash transfers to people living in extreme poverty in Malawi. The program enabled approximately 84,000 recipients to receive about $550 each. Canva co-founders Melanie Perkins and Cliff Obrecht pledged 30% of their Canva equity to the Foundation and committed to donating 80% of their personal fortune.

In October 2023, Canva announced a $200 million commitment to pay content creators over three years for AI training royalties. Creators can opt in to have their content used to train proprietary AI models, with opt-out as the default. The Creator Compensation Program ensures creators receive payment when their work contributes to AI development.

In May 2019, Canva suffered a major data breach affecting approximately 139 million users worldwide. Unauthorized access exposed usernames, email addresses, and bcrypt-hashed passwords. Cybersecurity experts criticized the company for burying the breach notification beneath marketing announcements about recent acquisitions.