YouTube—YouTube implemented revenue sharing model giving Shorts creators 45% of ad revenue pool
YouTube introduced a revenue sharing model for Shorts creators, giving them 45% of revenue from the Creator Pool while YouTube retains 55% (largely to cover music licensing costs). Ad revenue from between Shorts in the feed is pooled monthly, then distributed based on each creator's share of total eligible views. While payout rates are modest ($0.03-$0.10 per 1,000 views), the model provides an actual revenue share rather than a fixed fund, aligning platform and creator incentives. Additional monetization options include Super Thanks tipping and affiliate product tagging.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Creator Compensation | +toward | primary | +1.00 |
| Overall incident score = | +0.590 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.59)
Evidence (1 signal)
YouTube Help documentation detailed 45% Shorts revenue share model for creators
YouTube's official Help documentation describes the Shorts revenue sharing model where creators receive 45% of the Creator Pool from ad revenue. The pooled model distributes ad revenue based on each creator's share of eligible views per country. Eligibility requires 1,000 subscribers and either 10M Shorts views in 90 days or 4,000 public watch hours in 12 months.