YouTube—YouTube expanded Partner Program with lower monetization thresholds and Shorts revenue sharing for creators
In 2023, YouTube significantly expanded creator monetization opportunities. In February, YouTube launched Shorts revenue sharing giving creators 45% of allocated ad revenue. In June 2023, YouTube lowered Partner Program eligibility thresholds from 1,000 to 500 subscribers and from 4,000 to 3,000 watch hours, enabling more emerging creators to earn money. The lower tier initially provided access to fan funding features (Super Chat, Super Thanks, channel memberships), with ad revenue sharing unlocking at the existing thresholds.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Creator Compensation | +toward | primary | +1.00 |
| Overall incident score = | +0.590 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.59)
Evidence (1 signal)
YouTube lowered Partner Program thresholds and launched Shorts revenue sharing for creators
YouTube expanded creator monetization in 2023 by lowering Partner Program eligibility from 1,000 to 500 subscribers and from 4,000 to 3,000 watch hours, enabling more emerging creators to earn money. YouTube also launched Shorts ad revenue sharing in February 2023, giving creators 45% of allocated ad revenue from their short-form content.