Netflix—Netflix invested over 50% of content budget outside North America, commissioning 814+ international titles since 2020
By 2024, more than 50% of Netflix's approximately $15 billion content budget was allocated to markets outside North America. Since 2020, Netflix has commissioned 814 titles internationally - more than twice as many as Warner Bros Discovery and Amazon. The company pledged $2.5 billion in South Korea through 2027, nearly $6 billion in the UK by end of 2023, $200 million on Brazilian content, and $1.9 billion on Asia-Pacific local content in 2023. Non-English language titles accounted for 30% of viewing in the first half of 2023, with significant representation of Spanish-language and Korean content. Netflix also distributed more than $35 million to creative equity programs globally by 2024.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Creator Compensation | +toward | secondary | +0.50 |
| DEI Programs | +toward | primary | +1.00 |
| Overall incident score = | +0.643 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.57)
Evidence (1 signal)
Netflix allocated over 50% of $15B content budget to international markets in 2024
By 2024, more than half of Netflix's approximately $15 billion content budget was spent on internationally sourced content. Netflix commissioned 814+ international titles since 2020, more than twice as many as competitors. The company pledged $2.5B in South Korea through 2027, nearly $6B in the UK, and $200M in Brazilian content. Non-English titles accounted for 30% of viewing in H1 2023. Netflix also distributed $35M+ to creative equity programs globally by 2024.