Salesforce—Salesforce pioneered 1-1-1 philanthropic model, donating 1% of equity, product, and employee time
Since its founding in 1999, Salesforce has committed 1% of its equity, 1% of its product, and 1% of employees' time to charitable causes. Over 20+ years, this has resulted in over $240 million in grants, 3.5 million hours of community service, and product donations to 39,000 nonprofits and education institutions. The model inspired the Pledge 1% movement, with over 18,000 companies participating.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Corporate Governance | +toward | secondary | +0.50 |
| Humanitarian Aid & Global Health | +toward | primary | +1.00 |
| Overall incident score = | +0.885 | ||
Score = avg(topic contributions) × significance (critical ×2) × confidence (0.59)
Evidence (1 signal)
Salesforce Pledge 1% model: $240M+ in grants, 3.5M volunteer hours, 39,000 nonprofit beneficiaries
Salesforce's official Pledge 1% page documents the company's foundational commitment to donating 1% of equity, product, and employee time. Over 20+ years this has generated over $240 million in grants, 3.5 million hours of community service, and product donations to 39,000 nonprofits. The model inspired 18,000+ companies to join the Pledge 1% movement.