Spotify—Ran ICE recruitment ads featuring 'dangerous illegals' messaging, received $74K from DHS
Spotify ran recruitment advertisements for U.S. Immigration and Customs Enforcement as part of a DHS campaign. Ads reportedly began with language about 'millions of dangerous illegals.' Spotify received $74,000 from DHS for the ads. The company defended the ads as not violating advertising policies. The non-profit Indivisible Project launched a 'Spotify Unwrapped' boycott in response. Spotify stopped running the ads at end of 2025.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Immigration Openness | -against | primary | -1.00 |
| Overall incident score = | -0.885 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.59)
Evidence (1 signal)
Ran ICE recruitment ads featuring 'dangerous illegals' messaging, received $74K from DHS
Spotify ran recruitment advertisements for U.S. Immigration and Customs Enforcement as part of a DHS campaign. Ads reportedly began with language about 'millions of dangerous illegals.' Spotify received $74,000 from DHS for the ads. The company defended the ads as not violating advertising policies. The non-profit Indivisible Project launched a 'Spotify Unwrapped' boycott in response. Spotify stopped running the ads at end of 2025.