EVGA Corporation

In September 2022, EVGA shocked the PC hardware industry by announcing it would end its decades-long partnership with NVIDIA and stop manufacturing graphics cards entirely. CEO Andrew Han stated it was 'a principled decision, not a financial decision,' citing NVIDIA withholding information about products, cutting GPU prices without warning, limiting retail pricing, and squeezing AIB partner margins to approximately 5% while NVIDIA maintained 65% gross margins. EVGA chose not to partner with AMD or Intel as alternatives.

EVGA's GeForce RTX 3090 FTW3 graphics cards experienced widespread thermal pad quality issues, with GDDR6X memory junction temperatures reaching 110°C and causing thermal throttling. The problem was traced to inadequate thermal pad contact between memory modules and the heatsink. EVGA addressed the issue through its RMA process but did not issue a formal recall.

EVGA became widely recognized in the PC hardware community for exceptional customer service, including phone hold times averaging under 2 minutes, a straightforward RMA process, and a Limited Lifetime Warranty on GPUs. The company maintained warranty support for existing products even after announcing its exit from the GPU market in September 2022.