EVGA Corporation—EVGA ended 20+ year NVIDIA partnership and exited GPU market entirely, citing NVIDIA's unfair treatment of board partners
In September 2022, EVGA shocked the PC hardware industry by announcing it would end its decades-long partnership with NVIDIA and stop manufacturing graphics cards entirely. CEO Andrew Han stated it was 'a principled decision, not a financial decision,' citing NVIDIA withholding information about products, cutting GPU prices without warning, limiting retail pricing, and squeezing AIB partner margins to approximately 5% while NVIDIA maintained 65% gross margins. EVGA chose not to partner with AMD or Intel as alternatives.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Corporate Governance | +toward | primary | +1.00 |
| Overall incident score = | +0.858 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.57)
Evidence (1 signal)
EVGA CEO Andrew Han announced company would exit GPU market citing NVIDIA's unfair partner treatment
EVGA CEO Andrew Han stated the decision was principled, not financial, citing NVIDIA keeping partners uninformed about products, cutting prices without notice, and squeezing AIB margins to approximately 5%. EVGA chose not to partner with AMD or Intel and exited the GPU business entirely.