Sea Limited—Shopee sellers said platform-generated AI promotional videos misrepresented their products with no way to remove them

Singapore-based sellers on Sea Limited's Shopee (and separately TikTok Shop) reported in August 2026 that the platforms auto-generated AI promotional videos and images for their listings without notifying them or obtaining consent, in some cases misrepresenting products (e.g. an independent publisher, Epigram Books, said around 10 of its book listings were affected since March 2026). Sellers said they had no mechanism to remove or replace the AI-generated videos, only an option to disable AI-generated images but not videos, and reported resulting brand-reputation damage. Shopee said it had contacted affected sellers and had safeguards to detect policy-violating content, but did not address whether sellers are informed when AI content is created about their products or given a way to opt out of video generation specifically.