Nubank—Co-founder sparked backlash saying company could not 'lower its standards' for diversity hiring
In October 2020, co-founder Cristina Junqueira made controversial comments in a TV interview, saying Nubank could not 'lower its standards' when asked about including Black people in leadership. She said 'It doesn't work to allow in someone who will not be able to work with our team.' The remarks triggered customer backlash with many saying they would cancel accounts. Nubank issued a letter titled 'Nubank failed' promising to set racial inclusion goals.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| DEI Programs | -against | primary | -1.00 |
| Racial Justice | -against | secondary | -0.50 |
| Overall incident score = | -0.443 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.59)
Evidence (1 signal)
Co-founder sparked backlash saying company could not 'lower its standards' for diversity hiring
In October 2020, co-founder Cristina Junqueira made controversial comments in a TV interview, saying Nubank could not 'lower its standards' when asked about including Black people in leadership. She said 'It doesn't work to allow in someone who will not be able to work with our team.' The remarks triggered customer backlash with many saying they would cancel accounts. Nubank issued a letter titled 'Nubank failed' promising to set racial inclusion goals.