Spotify—Spotify spent less than 10% of $100M diversity fund pledged during Joe Rogan controversy
In February 2022, CEO Daniel Ek pledged $100 million for a Creator Equity Fund to support content from historically marginalized groups, announced during the Joe Rogan misinformation backlash. By April 2023, Bloomberg reported less than 10% had been spent. The initiative was behind schedule in hiring staff and suffered from shifting priorities.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Corporate Transparency | -against | secondary | -0.50 |
| DEI Programs | -against | primary | -1.00 |
| Overall incident score = | -0.322 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.57)× agency (negligent ×0.5)
Evidence (1 signal)
Bloomberg reported Spotify's $100M Creator Equity Fund spent less than 10% after 14 months
Bloomberg reported in April 2023 that Spotify's $100 million Creator Equity Fund, pledged in February 2022 during the Joe Rogan controversy, had spent less than 10% of its funding. The initiative was behind schedule in hiring an eight-person staff and suffered from shifting priorities.