Cerebral—Cerebral fined $7M by FTC for sharing sensitive mental health data with LinkedIn, Snapchat, and TikTok
FTC issued first-of-its-kind prohibition banning Cerebral from using health information for most advertising purposes after finding the company disclosed sensitive personal health information of nearly 3.2 million consumers to LinkedIn, Snapchat, and TikTok using tracking pixels without proper authorization.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Consumer Protection | -against | secondary | -0.50 |
| Data Security | -against | primary | -1.00 |
| User Privacy | -against | primary | -1.00 |
| Overall incident score = | -1.103 | ||
Score = avg(topic contributions) × significance (critical ×2) × confidence (0.66)
Evidence (2 signals)
FTC announced $7M fine and prohibition on Cerebral using health data for advertising
FTC issued first-of-its-kind prohibition banning Cerebral from using health information for advertising after finding disclosure of 3.2 million consumers' data to social media advertisers.
Psychiatric Times reported Cerebral shared data of 3.2 million consumers
Medical publication confirmed Cerebral disclosed sensitive personal health information of nearly 3.2 million consumers to social media advertisers including LinkedIn, Snapchat, and TikTok.