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BaiduBaidu's paid medical advertising linked to patient death

Wei Zexi, a 21-year-old college student, died after receiving unproven cancer treatment found through Baidu's promoted search results. Investigation revealed Baidu accepted payments from unlicensed medical providers for top search placement.

Scoring Impact

TopicDirectionRelevanceContribution
Consumer Protection-againstprimary-1.00
Overall incident score =-0.590

Score = avg(topic contributions) × significance (critical ×2) × confidence (0.59)× agency (negligent ×0.5)

Evidence (1 signal)

Confirms product_decision May 3, 2016 verified

BBC reports on Chinese student's death linked to Baidu's paid medical search results

BBC News reported on the death of Wei Zexi, a 21-year-old student who died after receiving experimental cancer treatment found through Baidu's promoted search results, sparking national outrage in China.

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