Lyft—Lyft launched Women+ Connect feature matching women and nonbinary drivers with riders
Lyft launched Women+ Connect in September 2023, offering women and nonbinary drivers option to prioritize matches with nearby women and nonbinary riders. Feature tested in 50+ markets before nationwide rollout in March 2024. By March 2024, powered more than 10 million rides. Over 7 million eligible riders turned on feature. Over half of eligible women and nonbinary drivers opted in. As of July 2024, signed-up drivers matched with women and nonbinary riders about 66% of time, up from around 50% at launch. Designed in partnership with It's On Us sexual assault prevention campaign, National Association of Women Law Enforcement Executives, and National Sheriff's Association Traffic Safety Committee. Industry-leading safety feature addressing real safety concerns for women and nonbinary community members.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Digital Safety for Vulnerable Users | +toward | primary | +1.00 |
| Gender Equity | +toward | secondary | +0.50 |
| Worker Rights | +toward | contextual | +0.20 |
| Overall incident score = | +0.334 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.59)
Evidence (1 signal)
Lyft launched Women+ Connect nationwide after powering 10 million rides
Lyft launched Women+ Connect in September 2023 offering women and nonbinary drivers option to prioritize matches with nearby women and nonbinary riders. Tested in 50+ markets before nationwide March 2024 rollout. Powered more than 10 million rides by March 2024. Over 7 million eligible riders turned on feature. Over half of eligible women/nonbinary drivers opted in. By July 2024, matched drivers with women/nonbinary riders 66% of time (up from 50%). Designed with It's On Us, NAWLEE, and National Sheriff's Association Traffic Safety Committee.