Uber—Uber launched industry-first women rider preference feature allowing female drivers to match with female riders
Uber launched industry-first women rider preference feature on November 29, 2024 in India, expanded to six US cities (Baltimore, Minneapolis, Philadelphia, Seattle, Portland, Washington DC) on October 17, 2025. Feature gives women drivers option to receive trip requests exclusively from women riders, especially helpful during late hours. Used on more than 150 million trips globally, with quarter of women drivers turning it on at least once a week and more than half keeping it on for over 90% of their trips. Feature enables over 21,000 trips in India alone. Aims to improve safety and comfort for both female drivers and riders.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Digital Safety for Vulnerable Users | +toward | primary | +1.00 |
| Gender Equity | +toward | secondary | +0.50 |
| Worker Rights | +toward | contextual | +0.20 |
| Overall incident score = | +0.334 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.59)
Evidence (1 signal)
Uber launched industry-first women rider preference feature in India
Female drivers can now match exclusively with female riders, especially helpful during late hours. Feature already enabled over 21,000 trips. Industry-first feature announced November 29, 2024 in India. Later expanded to Baltimore, Minneapolis, Philadelphia, Seattle, Portland, and Washington DC on October 17, 2025. Used on more than 150 million trips globally with quarter of women drivers using it weekly.