Beyond Meat—Beyond Meat conducted multiple rounds of layoffs in 2025, cutting workforce and halting China operations
In February 2025, Beyond Meat laid off 64 employees (9% of global workforce) and halted all operations in China. In August 2025, the company cut an additional 44 employees (6% of global workforce) in North America. These layoffs came amid continued declining revenues, with Q2 2025 US retail revenues falling 27% and total sales dropping 19.6% year-over-year. CEO Ethan Brown acknowledged it was 'not the moment for plant-based meat right now.'
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Worker Rights | -against | primary | -1.00 |
| Overall incident score = | -0.429 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.57)× agency (reactive ×0.75)
Evidence (1 signal)
Green Queen reported Beyond Meat laid off additional employees and halted China operations in 2025
Green Queen reported that Beyond Meat conducted multiple rounds of layoffs in 2025: 64 employees (9% of global workforce) in February including all China staff, and 44 employees (6% of global workforce) in August. Q2 2025 US retail revenues fell 27% and total sales dropped 19.6% year-over-year to $75 million.