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SalesforceSalesforce established Office of Ethical and Humane Use with trusted AI principles and external advisory council

Salesforce created its Office of Ethical and Humane Use, which developed the company's first set of trusted AI principles in 2018. The company established an Ethical Use Advisory Council composed of external experts from academia and civil society, customer-facing employees, and internal executives. Salesforce adopted 'consequence scanning' across all product teams to envision unintended outcomes of new features. In 2023, it augmented its principles with five guidelines for responsible generative AI development.

Scoring Impact

TopicDirectionRelevanceContribution
AI Oversight+towardprimary+1.00
Human-Centered AI+towardsecondary+0.50
Overall incident score =+0.664

Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.59)

Evidence (1 signal)

Confirms Policy Change Sep 1, 2018 verified

Salesforce established Office of Ethical and Humane Use with trusted AI principles

Salesforce created its Office of Ethical and Humane Use in 2018, developing trusted AI principles, an external Ethical Use Advisory Council, and systematic 'consequence scanning' across all product teams. In 2023, it published guidelines for responsible generative AI and released responsible agentic AI guidelines.

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