Careem—Careem and UAE's MAJRA National CSR Fund expanded the Rahma Pledge heat-safety program for delivery workers into a year-round, cross-platform initiative
Careem and MAJRA (the UAE's National CSR Fund), together with corporate partners including Nestle and PepsiCo, announced plans to extend the Rahma Pledge - a program providing rest areas, hydration and healthcare support for delivery workers regardless of which platform they work for - beyond its original summer heat-safety run into a year-round initiative. The companies said the program drew more than 100,000 visits to rest areas over the preceding summer. Careem CEO Mudassir Sheikha and MAJRA CEO Sarah Shaw announced the expansion alongside UAE Minister of Economy and Tourism Abdulla bin Touq Al Marri.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Gig Worker Rights | +toward | primary | +1.00 |
| Overall incident score = | +0.286 | ||
Score = avg(topic contributions) × significance (low ×0.5) × confidence (0.57)
Evidence (1 signal)
Careem/MAJRA press release announcing year-round expansion of the Rahma Pledge delivery-worker welfare program
Official press release from Careem and MAJRA announcing the expansion of the Rahma Pledge into a year-round, cross-platform worker welfare initiative, with quotes from Careem CEO Mudassir Sheikha, MAJRA CEO Sarah Shaw, and UAE Minister Abdulla bin Touq Al Marri, and the claim of 100,000+ summer rest-area visits.