Skip to main content

Match GroupClass action lawsuit alleged Match Group apps use dopamine-manipulating features prioritizing engagement over relationships

In February 2024, a class action alleged Match Group apps use 'dopamine-manipulating' features prioritizing engagement over successful relationships. Research found dating app users had 2.51x higher psychological distress and 1.91x higher depression. The lawsuit cited algorithms that stagger matches using intermittent variable reinforcement (slot machine mechanics), ELO desirability scores giving top 10-20% of users ~50% of matches, and shadow banning without notification.