Snap Inc.—Snap maintained active DEI programs with representation goals and content diversity audit
Snap published its 2024 Diversity Annual Report outlining goals to increase underrepresented U.S. racial and ethnic groups to 20% and increase women and underrepresented groups in leadership by 30% by 2025. The company supported 9+ Employee Resource Groups, partnered with UC Santa Barbara and USC for a first-of-its-kind representation audit of partnered content, committed to 50% diverse leads/showrunners in Snap Originals, and invested in the 523 program for Black creators. The company has a dedicated VP of DEI (Oona King).
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| DEI Programs | +toward | primary | +1.00 |
| Racial Justice | +toward | secondary | +0.50 |
| Overall incident score = | +0.443 | ||
Score = avg(topic contributions) × significance (medium ×1) × confidence (0.59)
Evidence (1 signal)
Snap published 2024 Diversity Annual Report with representation goals and content audit
Snap's 2024 Diversity Annual Report outlined goals to increase underrepresented U.S. racial and ethnic groups to 20% and women/underrepresented groups in leadership by 30% by 2025. The report detailed partnerships with UC Santa Barbara and USC for content representation auditing, the 523 program for Black creators, and commitment to 50% diverse talent in Snap Originals.