ASUS—ASUS fined $74.4M by EU for resale price maintenance preventing retailers from discounting laptops and displays
· $74.4M
The European Commission fined ASUS $74.4 million for intervening to prevent online retailers in Germany and France from selling its laptops and displays below recommended resale prices. ASUS systematically limited retailers' ability to set their own prices, violating EU antitrust rules on vertical restraints.
Scoring Impact
| Topic | Direction | Relevance | Contribution |
|---|---|---|---|
| Consumer Protection | -against | primary | -1.00 |
| Corporate Governance | -against | secondary | -0.50 |
| Overall incident score = | -0.664 | ||
Score = avg(topic contributions) × significance (high ×1.5) × confidence (0.59)
Evidence (1 signal)
Confirms Legal Action Jul 24, 2018 verified
European Commission fined ASUS €63.5M for resale price maintenance on electronics
The European Commission found ASUS imposed fixed or minimum resale prices on online retailers in Germany and France, restricting their ability to set their own prices for ASUS laptops and displays.