Ticketmaster's dynamic pricing for Oasis reunion tickets sparked public backlash and UK regulatory response
Aug 31, 2024In August 2024, Ticketmaster's 'dynamic pricing' algorithm more than doubled the face value of Oasis reunion tour tickets during high-demand on-sale, with some tickets rising from £135 to over £350. The incident triggered widespread public outrage, a UK Competition and Markets Authority investigation, and ultimately the passage of the UK Sale of Tickets (Standardised Pricing) Bill to ban dynamic pricing for live events. Ticketmaster faced accusations of exploiting fans after they had queued for hours.