Gigabyte lost $550M in market value after promotional video mocked Chinese manufacturing quality
May 10, 2021In May 2021, Gigabyte published promotional content for its Aero laptop series that mocked Chinese manufacturing, implying inferior quality compared to products made elsewhere. The backlash was severe in China, with products pulled from major retailers JD.com and Suning.com. Gigabyte's share price dropped significantly, losing approximately $550 million in market value. The company issued an apology calling the statement 'false' and inconsistent with its actual manufacturing practices.