Jumia—Former Jumia Kenya executive sued operating entity Ecart alleging forced exit over French-speaking management's language and cultural bias

A former senior executive at Ecart Services Kenya Ltd (which operates Jumia in Kenya) filed a demand letter on December 4, 2025 and subsequently sued in Nairobi's Chief Magistrate's Court, alleging that Jumia Kenya leadership pressured him to resign because management preferred French-speaking staff. His filing alleges violations of Kenya's Employment Act and Constitution through unfair labor practices including deliberate marginalization, a sham performance improvement plan, exclusion from strategic decision-making, and covert steps to replace him while still employed, which he characterizes as discriminatory treatment based on linguistic and cultural identity. Ecart said it would not comment on matters before the court but stated it observes 'the highest standards of corporate governance and labour laws in Kenya.' As of the report, no hearing date had been set and the case remains active, unproven litigation.